The Independent Hotel Advantage

Urban Boutique Hotel

Urban Boutique Hotel

My team and I love the San Diego hotels we’ve created: The Urban Boutique in Little Italy, and The Atwood in Mission Valley. We get great pleasure in sharing these unique hotels with our guests. While creating them we chose to remain independent rather than becoming a franchisee of one of the “big box” hotel chains. This has enabled us to provide superior customer service in well maintained facilities. We have trained our staffs to give you a WOW experience. We aspire to making your stay so memorable that you will be eager to return again.

We opened the Urban Boutique Hotel in 2013. It is a small, no frills, European style facility, ideally situated in the Little Italy neighborhood. Our staff is empowered to make every customer feel special. Our success is reflected in the respect and affection of our customers as expressed in our very high TripAdvisor rankings.

The Atwood Hotel

The Atwood Hotel

We opened our completely renovated Atwood Hotel in mid 2016. Its modern design, with large rooms and fine amenities, retains a nostalgic reflection of its 1950s beginnings. But we have fulfilled contemporary preferences with plenty of free parking, a delightful swimming pool and Jacuzzi, a convenience store, restaurant, and ideal proximity to many of San Diego’s visitor destinations.

Independent hotels, like Urban Boutique and Atwood, have key advantages over chain properties.

  • We can more personally focus on what you, our guest, desires. We are not constrained by chain regulations and strategies.
  • We can be more creative, original, and unique in the facility we provide for you.
  • You and we both benefit from the absence of overhead costs related to chain revenues and marketing fees.
  • We have unique knowledge of how to maximize the local experience of our guests.
  • Our originality consistently rewards us with higher guest review scores.

Thanks very much for considering our independent hotels. I hope that you will choose to stay at the Urban Boutique or the Atwood rather than at one of the chain hotels. My colleagues and I are committed to giving you a uniquely satisfying experience while you are in San Diego. I look forward to seeing you soon.

Nahum Jimenez
General Manager